Muddassar leads Unitas Communications, a British reputation management consultancy, where he leads on projects for the UN, US State Department, the IDB and OIC amongst others. He is also the founder of the Concordia Forum, an annual retreat for Western Muslim leaders. In addition, he is President of the John Adams Society, the UK’s official US State Dept. IVLP Association. He is a Director of both the European Network of American Alumni, and the IDEA Fund & Faith’s Forum for London. He is also a Fellow at the Royal Society of Arts, a Member of the US Atlantic Council and a NATO YA Fellow. He recently completed a term as an Independent Advisor to the UK Government on UK Muslim communities.