Zeeshan Ali runs the hugely popular “Smile2Jannah” youtube channel as well as other social media platforms. He addresses contemporary topics in a light- hearted way, often showing up geo-political double standards and expressing a layperson’s frustrations with mainstream reporting. His videos combine animation and special effects. Ali made his name alongside others (Muhammad Hijab and Ali Dawah) through debates at Hyde Park Speaker’s corner. His calm demeanour, insights and wit have appealed to many in the global English speaking Muslim community, but especially the youth.