Flordeliza Dayrit is the co-founder and Chief Operating Officer of MuslimKids TV, a leading children’s streaming platform for Muslim audiences. The service offers over 10,000 video titles, interactive games and eBooks and is available in more than 60 countries globally. She began her media career in 2004 as co-producer of the documentary series A New Life in a New Land: The Muslim Experience in Canada, worked in 2006 as an art director on TV projects in Cairo, and from 2007 wrote and directed the beloved YouTube series Hurray for Baba Ali. As a creative storyteller and media strategist, Dayrit has been instrumental in crafting values-based content that empowers children with positive Muslim identity through engaging narratives and cultural relevance.